WK13- Contrast

This poster is a great example of contrast. First off, there's a contrast in letter size. There are three different sizes: large writing that says "contrast", medium writing behind that, and small writing that look like scribbles behind that. There's also contrast in color. It uses a grey, black, and white to form the words and space. There's a contrast in space regard positive and negative space as well. For example, the vowels in the word "contrast" are positive space surrounded by negative space to help emphasize the letters. The rest of the letters are negative space. You can tell this is a good use of contrast because you're still able to read the poster and the word "contrast."

This is a good example of the poor use of contrast. The first thing you may notice is you're eyes bounce around and don't fixate on one thing. This is because everything is bland and almost blended looking. Nothing pops out because there's no detail to allow your eyes to explore and analyze. I didn't even notice there was a blue line around the whipped cream can until I really looked for detail. The color use has no pop and enough distinction to help emphasize the outline/skeleton of this ad. The background color makes it hard to read the print as well. Having the color red as the color of the print takes away from the red/importance of the product being advertised.