Spontaneity Exaggeration Depth Contrast
Accent Juxtaposition Activeness Brightness
The first image shows a relationship a person can have with the book they are reading. Depth is utilized to help emphasize the book coming to life and being the other "human" hugging the actual person. The book being so personal to the point where it actually hugs the reader is definitely exaggeration. The human qualities are contrasting the tangible object (the book).
The second image shows activeness through juxtaposition. The way the images are lined up gives us a sequence of event that go in order from left to right. It starts with the "gun" pointing at SpongeBobs head and if the trigger is pulled his brains would "pop" and explode everywhere. The bright colors and accents add to the discomfort this image gives the view.
The first image is very calming and warm while the second is creepy and discomforting. The two combinations of visual techniques give you different images completely. They have different feelings and messages.
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